The way marketing used to be done has completely changed now. You no longer have to plan a television ad with billboard releases and pages booked in the newspaper. Now the most effective way to campaign is to do it through social media. It is also the cheaper option by a huge margin and can reach millions more than any other type of marketing campaign. Within this new world of marketing the biggest player in the center of it all is google and its many different marketing functions that it gives you. The biggest of all of these is google ads and every single marketing campaign that is successful has to be run through it in this day and age.
From the aims of marketing, the biggest impact you want to reach is the amount of leads created from the ads you made. You want people to be interested and then to turn towards your work and take a look at it or maybe make a purchase. You want as many eyes to be on your product as possible if you want to make it more successful as a brand. Google will let you reach as many people as you want and will make sure that they are actually relevant individuals who are interested in what your brand has to offer. They do this using the interests and past searches of the customers who are using google products.
On top of that, it is also a great platform to use for this purpose. You can easily use the ad campaign manager and creator without any prior training. All you have to do is look around a bit and you will know how to manage your Google ads campaigns without any other help.